Group deal websites have become quite popular. YipIt is another reincarnation of the group discount concept. Visitors can check out special deals designed for a specific area and opt to purchase those deals. Unlike coupons or discount codes, YipIt offers greater savings that range from 50% to 90% off regular prices. Vendors working with YipIt include popular restaurants, spas, home services, and many others.
YipIt was founded by Vin Vacanti and Jim Moran. Both Moran and Vacanti also founded 140it and UnHub prior to forming YipIt. The site has grown significantly, even earned a little recognition with recommendations from Wired, TechCrunch, and the New York Times. The purpose of the site has changed little. Visitors can still visit and find out what current deep discounts are available through YipIt.
In the grand scheme of things, YipIt really isn’t a very unique concept. Group deal websites have been popping up everywhere. Those founding the sites have realized there is a lot of potential if they can drive enough traffic to get enough participants in the deals they offer. Of course, the visitors benefit with the opportunity to save money at their favorite local businesses and venues. The main difference between sites like YipIt and standard coupons is the prior payment requirement and the significantly greater discount potential offered by each new deal.
The YipIt website features a very professional design that attracts the eyes with pleasant colors. The background features a soft blue while vibrant green buttons and a border of alternating colors spans the top of the page. These subtle characteristics really help draw attention to the site. YipIt uses just enough open space to make it very easy to navigate, not that there are many different things to find on the site, it makes good use of what it has to offer.
As with most group deal websites, registration for YipIt is very simple. They have streamlined the requirements to the bare minimum. In reality, the visitor is not so much registering as they are signing up for alerts and notifications. A new visitor can begin participating by entering their email address in the corresponding field found at the center of the homepage. After selecting the desired area from the drop down box, the user can click the green “Subscribe – It’s Free!” button to the right to finish registering.
The idea behind sites like YipIt is to entice users to come and spend their money on unique group discounts for their local area. Charging a membership fee or subscription fee would discourage many people from even looking at the deals let alone participate in them. YipIt focuses on encouraging people to spend more money on the various promotions offered instead. Anyone can sign up for free. The amount of money spent depends entirely on the individual user and how many special deals they purchase each week, month and year.
YipIt is definitely a great site for bargain shoppers. Anyone who loves to save money can appreciate the deals offered through YipIt. Even though an upfront fee must be paid to take advantage of a deal, the promotions are usually very enticing. Also, anyone who is short on cash but would like to explore their local area and try new restaurants and entertainment can easily make use of YipIt deals. The key to truly saving money is to only purchase deals that will be used rather than letting them expire.